.page-serp-site {
  font-family: var(--wix-font-body);
  font-weight: 400;
}

.page-serp-site .main-nav a {
  font-family: Arial, Helvetica, var(--wix-font-body), sans-serif;
  font-weight: 700;
  letter-spacing: 0.1em;
}

.page-serp-site h1,
.page-serp-site h2,
.page-serp-site h3,
.page-serp-site h4,
.page-serp-site .serp-section-label {
  font-family: var(--font-display);
  font-weight: 400;
}

.page-serp-site p,
.page-serp-site li,
.page-serp-site label,
.page-serp-site input,
.page-serp-site textarea,
.page-serp-site button {
  font-family: var(--wix-font-body);
}

.page-serp {
  overflow-x: hidden;
}

.serp-section-label {
  display: block;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 14px;
}

/* ============ HERO + FRAMEWORK CARD ============ */
.serp-hero {
  padding: 56px 0 72px;
  background: #fff;
}

.serp-hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}

.serp-hero-copy {
  max-width: 560px;
}

.serp-hero-badge {
  display: block;
  font-size: 15px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 18px;
  font-weight: 600;
}

.serp-hero h1 {
    font-size: clamp(34px, 4.2vw, 60px);
    line-height: 1.5;
    color: var(--black);
    margin-bottom: 20px;
    max-width: 460px;
}

.serp-hero h1 span {
  color: var(--red);
}

.serp-hero-lead {
  font-size: 19px;
  line-height: 1.65;
  color: var(--grey);
  margin-bottom: 28px;
}

.serp-hero-compare {
    display: grid;
    grid-template-columns: 2fr 3fr;
    gap: 0;
    margin-bottom: 60px;
    max-width: 360px;
}

.serp-hero-compare-box {
  padding: 14px 16px;
  font-size: 14px;
  line-height: 1.35;
  text-align: center;
}

.serp-hero-compare-box.is-muted {
    background: #fbf7f7;
    border: 1px solid #9d0000;
    color: var(--black);
    border-top-left-radius: 10px;
    border-bottom-left-radius: 10px;
    text-align: right;
}

.serp-hero-compare-box.is-muted span {
  border-bottom: 2px solid var(--red);
}

.serp-hero-compare-box.is-active {
    background: var(--red);
    border: 1px solid var(--red);
    color: #fff;
    border-top-right-radius: 10px;
    border-bottom-right-radius: 10px;
    text-align: left;
}

.serp-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.serp-hero .btn-cta {
  display: inline-block;
  padding: 14px 24px;
  border-radius: 999px;
  font-family: var(--font-display);
  font-size: 14px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease;
}

.serp-hero .btn-cta-primary {
    background: var(--red);
    color: #fff;
    border: 1px solid var(--red);
    box-shadow: 0 5px 13px rgba(140, 4, 4, 0.3);
}

.serp-hero .btn-cta-primary:hover {
  background: var(--red-dark);
  border-color: var(--red-dark);
}

.serp-hero .btn-cta-outline {
    background: rgba(140, 4, 4, 0);
    color: var(--red);
    border: 1px solid rgba(140, 4, 4, 0.2);
}

.serp-hero .btn-cta-outline:hover {
  background: var(--red);
  color: #fff;
}

.serp-framework-card {
  padding: 28px 28px 24px;
  border-radius: 16px;
  background: #fff;
  box-shadow: 0 18px 48px rgba(0, 0, 0, 0.08);
  border: 1px solid #f0f0f0;
}

.serp-framework-card-label {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
  text-align: center;
  margin-bottom: 22px;
}

.serp-flow-stack {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 30px;
}

.serp-flow-stack::before {
  content: "";
  position: absolute;
  left: 23px;
  top: 28px;
  bottom: 28px;
  width: 2px;
  background: #f0d4d4;
  z-index: 0;
}

.serp-flow-row {
    position: relative;
    z-index: 1;
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 14px 16px;
    border: 1px solid var(--border-grey);
    border-radius: 12px;
    background: #fafafa;
}

.serp-flow-row img {
  width: 36px;
  height: 36px;
  flex-shrink: 0;
}

.serp-flow-row-copy {
  flex: 1;
  min-width: 0;
}

.serp-flow-row .step-title {
  font-family: var(--font-display);
  font-size: 15px;
  line-height: 1.25;
  color: var(--black);
  margin-bottom: 2px;
}

.serp-flow-row .step-desc {
    font-size: 14px;
    line-height: 1.4;
    color: var(--grey);
}

.serp-flow-row .step-flag {
    flex-shrink: 0;
    padding: 5px 8px;
    border-radius: 999px;
    background: #fdb8b847;
    color: var(--red);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    line-height: 1.2;
    text-align: center;
    max-width: 170px;
    font-weight: 600;
}

.serp-flow-row.is-brand {
    border: 3px solid var(--red);
    background: #fff;
}

.serp-framework-tagline {
    margin-top: 22px;
    padding-top: 18px;
    border-top: 1px dashed #e8caca;
    text-align: left;
    font-size: 15px;
    line-height: 1.5;
    color: var(--red);
    letter-spacing: 0.06em;
    font-weight: 600;
}

.serp-framework-tagline em {
  font-style: normal;
  font-weight: 600;
}

/* ============ PROBLEM ============ */
.serp-problem {
  padding: 72px 0;
  background: #8d0101;
  color: #fff;
}


.serp-problem-label {
    display: block;
    font-size: 15px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: #fdb8b8;
    margin-bottom: 16px;
    font-weight: 700;
}

.serp-problem h2 {
    font-size: clamp(30px, 3.8vw, 46px);
    line-height: 1.15;
    color: #fff;
    margin-bottom: 20px;
    max-width: 800px;
}

.serp-problem-lead {
  font-size: 19px;
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.88);
  max-width: 760px;
  margin-bottom: 32px;
}

.serp-problem .serp-tag-row {
    display: flex;
    flex-wrap: wrap;
    gap: 20px;
    margin-bottom: 22px;
}

.serp-problem .serp-tag {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 15px 30px;
    border-radius: 12px;
    background: #9a2e2e;
    border: 1px solid #b15c5c;
    font-size: 15px;
    color: #fff;
    font-weight: 700;
}

.serp-tag-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #ffb5b5;
    flex-shrink: 0;
}

.serp-query-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    max-width: 100%;
    margin-top: 40px;
}

.serp-query {
    display: flex;
    align-items: center;
    gap: 12px;
    padding: 14px 18px;
    border-radius: 999px;
    background: #9a2e2e;
    border: 1px solid rgba(255, 255, 255, 0.28);
    font-size: 15px;
    color: #fff;
}

.serp-query svg {
  flex-shrink: 0;
  opacity: 0.9;
}

/* ============ DEFINITION ============ */
.serp-definition {
  padding: 80px 0;
  background: #fff;
}

.serp-definition-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
}


.serp-definition-col .serp-section-label {
  margin-bottom: 12px;
}

.serp-definition h2 {
  font-size: clamp(30px, 3.5vw, 44px);
  line-height: 1.2;
  margin-bottom: 24px;
}

.serp-definition-card {
    padding: 28px 30px;
    border-radius: 20px;
    background: #fff;
    box-shadow: 0.00px 1.00px 10px 0px rgba(0,0,0,0.15);
    border: 1px solid #e5cacc;
}

.serp-card-label {
    display: block;
    font-size: 14px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 14px;
    font-weight: 600;
}

.serp-definition-card p {
    font-size: 19px;
    line-height: 1.7;
    color: #000;
    margin: 0;
}

.serp-definition-col:last-child .serp-checklist {
  margin-top: 52px;
}

.serp-checklist {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.serp-checklist li {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    font-size: 17px;
    line-height: 1.55;
    color: #333;
    font-weight: 600;
}

.serp-checklist img {
  width: 22px;
  height: 22px;
  flex-shrink: 0;
  margin-top: 2px;
}

.serp-definition-grid .serp-definition-col:last-child {
    margin-top: 110px;
}
.serp-definition-grid .serp-definition-col:last-child ul.serp-checklist {
    margin: 30px 0 0 0;
    gap: 10px;
}

/* ============ WHY IT MATTERS ============ */
.serp-why {
  padding: 72px 0;
  background: linear-gradient(135deg, #8d0101 0%, #5a0000 100%);
  color: #fff;
}

.serp-why-label {
    display: block;
    font-size: 15px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: #fdb8b8;
    margin-bottom: 16px;
    font-weight: 700;
}

.serp-why h2 {
  color: #fff;
  font-size: clamp(30px, 3.8vw, 46px);
  line-height: 1.15;
  margin-bottom: 32px;
  max-width: 760px;
}

.serp-why-boxes {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin-bottom: 50px;
}

.serp-why-box {
    flex: 1 1 160px;
    padding: 15px 20px;
    border-radius: 15px;
    border: 1px solid #873234;
    background: #751213;
    font-size: 15px;
    line-height: 1.1;
    color: #fff;
    display: flex;
    align-items: center;
    gap: 5px;
}
.serp-why-box span {
    font-size: 16px;
    font-weight: 600;
}

.serp-why-box strong {
    display: inline;
    font-family: var(--font-display);
    font-size: 20px;
    font-weight: 700;
    margin-right: 6px;
    color: #FBCFCF;
}

.serp-why-foot {
    font-family: var(--font-heading) !important;
    font-size: 26px;
    font-weight: 600;
    color: #fff;
    max-width: 100%;
    margin: 0;
}

/* ============ INSIGHT ============ */
.serp-insight {
    padding: 80px 0;
    background: #faf7f7;
}

.serp-insight-inner {
  margin: 0 auto;
  text-align: center;
}

.serp-insight-inner .serp-section-label {
  margin-bottom: 16px;
}

.serp-insight h2 {
  font-size: clamp(30px, 3.5vw, 44px);
  line-height: 1.2;
  text-align: center;
  margin: 0 auto 20px;
  max-width: 820px;
}

.serp-insight-compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  text-align: left;
}

.serp-insight-box {
    padding: 28px 26px;
    border-radius: 15px;
    background: #fff;
    border: 1px solid #8c0404;
}


.serp-insight-box p {
  color: #fff;
}

.serp-insight-box.is-ours {
  background: #fff;
  border: 1px solid var(--red);
}
.serp-insight-box.is-ours p {
    color: #000;
}

.serp-insight-box .box-label {
  display: block;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 14px;
  color: #fff;
}

.serp-insight-box.is-theirs p {
    color: #BDBDBD;
}

.serp-insight-box.is-ours .box-label {
    color: var(--red);
    font-size: 14px;
    font-weight: 600;
}
.serp-insight-box.is-theirs .box-label {
    color: #BDBDBD;
    font-size: 14px;
    font-weight: 600;
}
.serp-insight-box p {
  font-family: var(--font-display);
  font-size: clamp(20px, 2.5vw, 26px);
  line-height: 1.35;
  color: #fff;
  margin: 0;
}

.serp-deliverable h2 {
    max-width: 730px;
}

/* ============ PROCESS + DELIVERABLE ============ */
.serp-process,
.serp-deliverable {
  padding: 80px 0;
}

.serp-process {
  background: #fff;
}

.serp-deliverable {
  background: #fff;
}

.serp-process h2,
.serp-deliverable h2 {
  font-size: clamp(30px, 3.5vw, 44px);
  line-height: 1.2;
  margin-bottom: 32px;
}

.serp-process-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  max-width: 900px;
}

.serp-icon-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 30px;
}

.serp-icon-grid.is-six {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.serp-icon-card {
    padding: 24px 20px;
    border: 1px solid #e5cacc;
    border-radius: 12px;
    background: #fff;
    transition: box-shadow 0.3s ease;
}
.serp-icon-card:hover{
    box-shadow: 0 15px 15px 0 rgba(140, 4, 4, 0.15);
}

.serp-icon-card img {
    width: 50px;
    height: 50px;
    margin-bottom: 16px;
}

.serp-icon-card h3 {
    font-size: 24px;
    line-height: 1.35;
    margin-bottom: 10px;
}

.serp-icon-card p {
  font-size: 16px;
  line-height: 1.6;
  color: var(--grey);
}

/* ============ MARKET ============ */
.serp-market {
  padding: 80px 0;
  background: #fcf9f8;
  color: var(--black);
}

.serp-market .serp-section-label {
  margin-bottom: 12px;
}

.serp-market h2 {
  font-size: clamp(30px, 3.5vw, 44px);
  line-height: 1.2;
  margin-bottom: 14px;
  color: var(--black);
}

.serp-market-lead {
  font-size: 18px;
  line-height: 1.65;
  color: var(--grey);
  max-width: 640px;
  margin-bottom: 36px;
}

.serp-market-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.serp-market-card {
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 20px 18px;
    border: 1px solid #e5cacc;
    border-radius: 10px;
    background: #fff;
}

.serp-market-card img {
    width: 45px;
    height: 45px;
    flex-shrink: 0;
}

.serp-market-card h3 {
    font-size: 24px;
    line-height: 1.35;
    font-weight: 600;
    color: var(--black);
    margin: 0;
}


/* ============ AUDIENCE ============ */
.serp-audience {
  padding: 80px 0;
  background: #fff;
}

.serp-audience h2 {
    font-size: clamp(30px, 3.5vw, 44px);
    line-height: 1.2;
    margin-bottom: 36px;
    max-width: 800px;
}

.serp-audience-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px;
}

.serp-audience-card {
    padding: 28px 24px;
    border-radius: 10px;
    border: 1px solid #e5cacc;
    background: #fff;
}

.serp-audience-card .tier {
  display: inline-block;
  padding: 6px 14px;
  border-radius: 999px;
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 18px;
  font-weight: 600;
}

.serp-audience-card .tier-primary {
  background: var(--red);
  color: #fff;
}

.serp-audience-card .tier-secondary {
  background: #fde8e8;
  color: var(--red);
}

.serp-audience-card .tier-expanding {
  background: #f3eeec;
  color: #7a3a3a;
}

.serp-audience-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.serp-audience-list li {
    font-size: 17px;
    line-height: 1.5;
    color: var(--black);
    font-weight: 600;
}
ul.serp-audience-list.is-bold {
    gap: 0;
}
.serp-audience-list.is-bold li {
    font-weight: 700;
    font-size: 24px;
    color: #000;
}

/* ============ FAQ ============ */
.serp-faq {
    padding: 80px 0;
    background: #fcf9f8;
}

.serp-faq h2 {
  font-size: clamp(30px, 3.5vw, 44px);
  line-height: 1.2;
  margin-bottom: 32px;
}

.serp-faq-list {
  display: flex;
  flex-direction: column;
  gap: 28px;
  max-width: 900px;
}

.serp-faq-item {
  padding: 0;
}

.serp-faq-q {
  font-family: var(--font-body);
  font-size: 18px;
  font-weight: 700;
  line-height: 1.45;
  margin-bottom: 8px;
  color: var(--red);
}

.serp-faq-a {
  font-size: 18px;
  line-height: 1.65;
  color: var(--black);
  margin: 0;
}

/* ============ FINAL CTA ============ */
.serp-final {
  padding: 64px 0 80px;
  background: #fff;
}

.serp-final-box {
  margin: 0 auto;
  padding: 56px 48px 48px;
  border-radius: 24px;
  background: #8d0101;
  color: #fff;
  text-align: center;
}

.serp-final-box h2 {
  font-size: clamp(32px, 4vw, 48px);
  line-height: 1.15;
  color: #fff;
  margin-bottom: 20px;
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}

.serp-final-box > p:not(.serp-final-note) {
  font-size: 18px;
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.9);
  max-width: 680px;
  margin: 0 auto 32px;
}

.serp-final-btn {
    display: inline-block;
    padding: 16px 36px;
    border-radius: 999px;
    background: #111;
    color: #fff;
    font-family: var(--font-display);
    font-size: 16px;
    font-weight: 500;
    letter-spacing: 0.02em;
    transition: background 0.25s ease;
    box-shadow: 0 5px 13px rgba(0, 0, 0, 0.3);
}

.serp-final-btn:hover {
  background: #000;
}

.serp-final-note {
    margin-top: 18px;
    font-size: 16px;
    line-height: 1.5;
    color: #FFD2CF;
    font-weight: 600;
}

/* ============ RESPONSIVE ============ */
@media (max-width: 1024px) {
  .serp-hero-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .serp-why-boxes {
    flex-direction: column;
  }

  .serp-why-box {
    flex: 1 1 auto;
  }

  .serp-icon-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .serp-icon-grid.is-six {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 768px) {
  .serp-definition-grid .serp-definition-col:last-child {
      margin-top: 0px;
  }
  .serp-hero,
  .serp-problem,
  .serp-definition,
  .serp-why,
  .serp-insight,
  .serp-process,
  .serp-deliverable,
  .serp-market,
  .serp-audience,
  .serp-faq,
  .serp-final {
    padding: 56px 0;
  }

  .serp-hero-compare {
    max-width: 100%;
  }

  .serp-hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .serp-hero .btn-cta {
    text-align: center;
  }

  .serp-query-grid {
    grid-template-columns: 1fr;
  }

  .serp-definition-grid,
  .serp-definition-col:last-child .serp-checklist,
  .serp-process-cols,
  .serp-insight-compare {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .serp-definition-col:last-child .serp-checklist {
    margin-top: 0;
  }

  .serp-audience-grid,
  .serp-market-grid {
    grid-template-columns: 1fr;
  }

  .serp-icon-grid,
  .serp-icon-grid.is-six {
    grid-template-columns: 1fr;
  }
}