Your real CAC vs. what's achievable
Benchmarked against your specific vertical - not a generic SaaS average. You'll see exactly where you're overpaying.
Free Acquisition Teardown
We'll find exactly where your pipeline is leaking - in 20 minutes.
Built for iGaming, fintech, CFD, and regulated operators whose CAC is rising and whose current agency can't explain why.
This teardown is for you if:
- You're $2M–$50M ARR in fintech, iGaming, CFD, or regulated e-commerce
- Your CAC is rising and nobody can pinpoint the exact cause
- Previous agencies didn't understand your compliance environment
- Paid and organic are running as two separate workstreams
Not for you if
- You want a single-channel retainer or content calendar
- You're pre-revenue or pre-product-market fit
Book Your Free Teardown
20 minutes. Teardown deck + 90-day acquisition roadmap. No pitch.
5 Teardown slots per week - 2 Remaining
5x
ARR growth for B2SMB fintech in 11 months
-44%
CAC reduction in same period
329%
ROI reduction in same period
What You'll Walk Away With
Four areas covered in every teardown - applied to your vertical and compliance environment.
Where your funnel is leaking
We map every drop-off from first touch to conversion. Most operators lose 60–80% of qualified pipeline at one predictable stage.
Compliance gaps your agency is missing
FCA, UKGC, MGA - we check whether your acquisition architecture creates regulatory exposure before it becomes a problem.
Your 90-day acquisition roadmap
A prioritised action plan with specific CAC and ROAS targets - built on the VM OS Diagnose → Engineer → Scale framework.
The VM Blueprint: Performance on the Offensive.
The same system that runs every teardown.
Diagnose
Funnel, unit economics, and compliance constraints analysed before a single dollar is spent.
Engineer
Offers, channels, and creatives designed to hit target ROI, CAC, and payback windows.
Scale or kill fast
Winning plays scaled aggressively. Losing ones cut quickly - no attachment to channels.
Built for Regulated Industries
Most agencies claim to work in regulated markets. We build compliance into acquisition architecture from day one.
iGaming
Fintech / CFD
Crypto
High-ticket e-com
The Proof Is in the Precision.
Real operators. Real numbers.
Fintech SaaS · 11 months
5× ARR · -44% CAC
B2SMB fintech at $5M ARR with rising CPCs and failing SEO. Rebuilt full acquisition engine - paid, organic, and funnel architecture under the VM OS.
iGaming Operator · 3 years
329% ROI · -18% CAC
Rebuilt organic infrastructure around LTV-positive player profiles. Fixed attribution end-to-end. Player acquisition cost fell 18% in year one.
Who Runs Your Teardown
Eyal Dror
CEO & Founder, Vicious Marketing
Every teardown is run personally by Eyal - not passed to a junior account manager. 17 years in regulated market growth, marketing automation, and digital strategy. Has scaled startups into global operators across iGaming, fintech, and crypto using a compliance-first acquisition model.
Frequently Asked Questions
Is the acquisition teardown really free, and what's the catch?
Yes, it's a free acquisition teardown. It's not a ploy—it's an honest marketing audit of your funnel designed to show off expertise and pinpoint pipelines for rapid customer acquisition gains. So if it results in a working relationship, cool, but it isn't a requirement.
What's included in a marketing audit or funnel optimization review?
Your funnel is audited, traffic sources, landing pages, messaging and checkout/signup flow. It provides lead generation analysis, conversion rate optimization opportunities, and a breakdown of where prospects are turning off from becoming customers.
How is this different from a standard marketing agency pitch?
Unlike a generic pitch, this teardown is a hands-on, data-backed marketing audit of your actual funnel, not a sales deck. You get specific, actionable findings on your customer acquisition process instead of vague promises about "growth strategy."
Can this audit help even if my funnel already converts reasonably well?
Absolutely. Even solid funnels have leaks. In many cases, the teardown reveals additional conversion rate optimization opportunities, unexploited lead generation analysis insights or inefficiencies in the customer acquisition spend that can collectively prove to be meaningful at scale.
What happens after I receive my free acquisition teardown?
You will receive clear findings and recommendations. At this point it's up to you: make the changes yourself, or spend the time discussing what you should do next if you would like some assistance in making the changes from the audit into reality.
Stop Guessing Why Your Cac Is Rising.
20 minutes. A real diagnosis. A roadmap you can act on - whether you work with us or not.
Book Your Free Teardown →No pitch. No commitment. 5 slots per week.