Case Studies
- AI Search Optimization
- Fashion
- Finance
- iGaming
- ORM
10 case studies
Finance
Cutting Customer Acquisition Cost 97% for a Homeopathic Brand
The Challenge Initial State Assessment Estimated eCPA: Initial value $3,000 (unmeasured). The company had no formal tracking mechanism. eCPA Measurement: None. No pixel integration… Read More →
Finance
How a B2B SaaS Cut CAC by 42% and Grew Pipeline 70% in 5 Months
The Challenge Leads were coming in and dashboards showed conversions. But CAC felt higher than the platforms suggested, and there was no reliable way… Read More →
Finance
How a B2SMB Fintech SaaS 5x’d ARR While Cutting CAC by 44% in 11 Months
The Challenge Despite solid ARR and happy customers, growth was hitting a ceiling. The board mandate, stated explicitly in the Q1 board meeting, was:… Read More →
iGaming
How a Top-15 UK Casino Cut Player Acquisition Costs by 18% and Generated 329% ROI
A top-15 UK casino operator came to Vicious Marketing with a growth problem that looked like a media problem but was actually a structural… Read More →
From Invisible to Inevitable – Full-Funnel Growth for a B2B SaaS Fintech
The Challenge: Where We Started The business was underperforming across every critical growth metric before engagement began. Blended CAC was sitting at $8,400 –… Read More →
Transforming Credit Cube’s Organic Presence
Initial Metrics & Challenges Before the intervention by Vicious Marketing, CreditCube faced several challenges: Limited Visibility: The website had low visibility for non-branded and… Read More →
AI Search Optimization
Dominating the AI Search Landscape (Q4 2025)
Executive Summary In the fourth quarter of 2025, ViciousMarketing executed a targeted strategy to improve a cybersecurity company’s visibility across Generative AI platforms (ChatGPT,… Read More →
Fashion
Digital Performance Transformation: How Vicious Marketing Transformed a German Fashion Brand
Initial Challenges When our client, a respected German fashion brand, approached Vicious Marketing, they were facing several critical challenges: Poor organic visibility despite having… Read More →
Beyond the Brand Bubble: How to Reclaim 97% of Your Wasted Acquisition Spend
In the modern digital landscape, most brands are merely surviving. They occupy space, execute campaigns, and settle for the modest "wins" reflected in fragmented… Read More →
ORM
Digital Reputation Transformation: Finance Brand Reputation Turnaround
Initial Situation Analysis Challenges Faced The brand was experiencing severe reputation issues across multiple digital platforms: 8 out of 10 first-page Google search results… Read More →Brands That Trust Us to Scale
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