Cutting Customer Acquisition Cost 97% for a Homeopathic Brand

The Challenge Initial State Assessment Estimated eCPA: Initial value $3,000 (unmeasured). The company had no formal tracking mechanism. eCPA Measurement: None. No pixel integration…

How a B2B SaaS Cut CAC by 42% and Grew Pipeline 70% in 5 Months

The Challenge Leads were coming in and dashboards showed conversions. But CAC felt higher than the platforms suggested, and there was no reliable way…

How a B2SMB Fintech SaaS 5x’d ARR While Cutting CAC by 44% in 11 Months

The Challenge Despite solid ARR and happy customers, growth was hitting a ceiling. The board mandate, stated explicitly in the Q1 board meeting, was:…